Another Cersaie has just ended, which saw the number of visitors grow by 50% compared to the previous edition. The event involved 5 intense days dedicated to interior designers and planners and to the world of contractors and retailers: anyone searching for new trends and new commercial relationships or simply hoping to stimulate their creativity would have undoubtedly found a very stimulating environment at the trade fair.
For the Frassinoro brand, this 39th International Exhibition of Ceramic Tile and Bathroom Furnishings has been a source of immense satisfaction, starting with the new collections, presented this year in a new architectural space, open and innovative, with a theme that is both visionary and also reflects the corporate values. Signed by Binini Partners, one of the top 50 architecture firms in Italy, the stand was intended to represent a sort of “museum space”, inviting visitors to discover the collections through an emotional and sensorial journey linked to values such as beauty and harmony.
We ideally return to experience it through this short video.
Now let’s look at some of the novelties that the Frassinoro brand presented at Cersaie 2022 in a little more detail.
An unprecedented interpretation of a transversal material, Art Color reproduces concrete in appearance and properties. Two sizes (60×119.8 Straightened and 60×60 Straightened), four natural shades (Mineral, Polar, Nautical, Aspen) and four Wallpaper-effect decors (Bloom, Leaf, Pattern and Street): this is how the collection reinvents the essence of concrete in a decorative and contemporary style to cover the surfaces of residential and commercial spaces. Art Color is a concrete-effect porcelain stoneware that is also ideal when combined with the other Frassinoro collections, from the small size to the wood-effect porcelain stoneware.
The Olivo series is the second to be included in the G3NIUS brand catalogue. The G3NIUS collections are inspired by nature and focus on aesthetic beauty and environmental sustainability. The Olivo series offers a concrete look available in two sizes (30×60 Straightened and 60×60 Straightened) and in three shades (Gris Clair, Gris, Beige); it also has two decors: a 30×60 Straightened wallpaper effect (Foliage Dec.) and a 60×60 Straightened concrete effect enhanced by refined wood effect inlays (Bois Dec.).